Si Cantik Siem is still be hunted

Although no longer sehebat period jayanya in the 70 years up to 80-an, crafts typical Tasikmalaya, Siem umbrella, was not actually sinking. Thousands of the umbrella and umbrella as well Geulis this was still searching for buyers in other countries. Even in Tasikmalaya own products already difficult search. 

Before 70 years-an umbrella when the umbrella is still called Siem is actually functioning as an umbrella to ward hot sun and rain water. However, China-made umbrellas made of cloth and parasites iron frame, this is slowly starting tersisih. For, in addition to more expensive price, this is the umbrella can easily be damaged even though very beautiful. 

Business umbrella Siem legendary, deceased Syirod in the H Street Panyingkiran, Indihiang District, City of Tasikmalaya, then rotate the brain to maintain the traditional umbrella eksitensi. He began to modify the original hood umbrella dicat plain, replaced by a variety of hand painting. Umbrella function is finally turning to craft goods. 

"From birth situlah Geulis umbrella, which no other umbrella Siem which is converted into a handicraft However cheaper still beautiful," said Ny Asri (33), H Syirod grandchildren, one of the business umbrella Geulis most, which up to now still stand the business forward is hereditary. 

Payung made Syirod H is called an umbrella Geulis because the top party tudungnya decorated beautiful paintings, ranging from painting flowers to nature. Of raw material is derived from bamboo and wood for albasi order. Tudungnya are made of white cloth or paper by a local citizen dekenal with a cloth boeh. 

At the beginning of the launch, stories Asri, the umbrella was so tune citizen, even as it has become a trend, almost in every corner in the City of Tasik have to sell Geulis this umbrella. 

However, the conditions that Luarbiasa is now no longer can be found in the city. Now, the umbrella Geulis difficult search in the general market. Exists only in shops such as souvenir shops in Jalan Raya souvenirs Rajapolah, cross-Tasikmalaya Bandung. 

"Use only the umbrella Geulis make decorations for the market is limited. Only a certain kind of now is still interested, such as tourists or the hotel," said Asri. 

Therefore, according to Asri, Geulis umbrella in recent years is more marketed in Pulau Dewata Bali, not in Java. For the local market than omzetnya limited, also seen from the price is too low a bid. 
"Ironic, indeed, to the local market even own an umbrella Geulis not as valued anymore. Geulis The umbrella is a heritage and our elders become typical product Tasikmalaya," he said. 

While in Bali, omzet sales umbrella Geulis classified in demand bak sweet roasted peanut sale. All purchased by tourists as a by-and for display in each residence. Asri throw themselves at this time umbrella Geulis average 1,000 per month. Consists of 600 umbrellas made of paper and cloth 400 from boeh. With prices ranging from Rp 12,500 to Rp 750 thousand per unit, depending on the size and model of painting materials and hood. 

Order in Bali is actually redundant. But because power production umbrella Geulis limited, many orders eventually rejected. ôPengrajin order, coupling umbrella and a limited number of painters and their age average is over half a century, "said Asri, while mentioning, eyangnya, Cicih grandmother (70) who is also the wife of the deceased Syirod H, including an umbrella painter who is still active. (says the suryaman) 


  
Only the Remaining Five 
Business umbrella Geulis now amounted to only five people, has a long show room in Bali. In addition to further facilitate the marketing, the name also meant as an umbrella umbrella Geulis Tasikmalaya unique in the eyes of the world. 

Despite thousands Geulis umbrella thrown to Bali each month, but not one, brand is determined by the buyer. From Tasikmalaya Geulis sold without an umbrella brand. Then the buyer is given by its own brand as if made in Bali, and eventually even be marketed and exported to some other countries. 

"The desire to open our show room in Bali is not simply usuran marketing, but also have the mission would like to embed identity that the product is an umbrella for this outstanding product is the nickname Tasikmalaya Geulis umbrella," said Ny Asri, a business umbrella Geulis which still survive . 

According to Asri, intention to open the show room in Bali also dilatarbelakangi small marketing prospects in Tasikmalaya own. He even mentions in the business opportunity itself felt dark. Similarly, for inter-city and cross the province, making difficult stub. 

Omzet sales in the craft shops in Jalan Raya Rajapolah, for example, are low. Sales solely on tourists who will go to Pangandaran beach, Ciamis. In addition, the selling price at the level crafter pressed for shops that do not want to risk selling Geulis umbrella with a high price. 

To realize the plan that, in the near future with Asri husband intends to go to Bali to do penjajagan, as well as meet the buyer for this business relationship. According to him, despite the sales process has been for many years with the buyer is running smoothly, but have not met directly. 

"We only have communication via phone only. Niaganya procedure, he gave 50 percent down payment, then we send the goods according to the order. Sometimes misfire and make procurement of capital. But the general run smoothly. Now if we pinch the ball directly to Bali, business akan makin berprospek, "said Asri. (says the suryaman) 

  
Craft scramble order 
OTHER THAN perajinnya because the number of live countdown fingers, threatened the existence of umbrella Geulis the absence of a regeneration piawai order to create an umbrella. Architect framework is now only two people, ie fart Enco and Iking, both living in the area of Kota Baru, Kecamatan Cibeureum, Kota Tasikmalaya. 
Because the "engine" of the framework that this is already loyo, five business Geulis umbrella that still survive, are often confused when the order overflow. Not infrequently they struggle to get the order. The process of regeneration is not there. 

Section, in order to sale value is very low. Compared with wage labor in the factory sand sandals are still lower. Selling price is only Rp 60-120 frames per thousand score, or Rp 3,000 per fruit for the small size. While the process of making the framework of an umbrella Geulis very complicated. His made of bamboo, wood and yarn albasia mattress. 

Both men gaek that is only able to produce 400 units of effort per month. Can be as much a product order diperebutkan five business Geulis umbrella. "We actually waited long stretch since the government support in terms of the regeneration framework. For example opening the training that was held free of charge," please Asri. 

However, he said, the training must be held in outlying regions, where there are many people who need jobs. If in urban areas, there is no peminatnya ascertained due to the low selling price order. "We alone can not determine the price level, because prices payungnya is also very cheap," said Asri.